Auntie Anne's Social Media Plan

After analyzing Auntie Anne's social media presence, we came up with a social media plan for the brand, keeping in mind the objectives and desired key results. The research paper includes sentiment analysis,  SWOT analysis, social media audit, etc. based on which the creative executions and future recommendations were proposed. 

The content created was aimed to set a direction for everyday posts to keep Auntie Anne's audience engaged.