Feel fabulous For less

Every year Winners brings a brief for the 3rd year students of BoCA to work on. For this brief, we were required to pitch a campaign for the brand to better resonate with their target audience i.e Gen Z. 

The idea was to play around with the emotions that you feel when you finally find that bag/dress/jacket you’ve been searching for. And for the executions, we literally took the “Feel of the Find” and put it into shopping items.